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The new Apple TV is actually a bit shorter than the old model, and because it's supposedly more efficient, there’s no longer an internal fan, which will likely eliminate the airflow grating on the bottom of the device. There are a few minor changes, sure, but you'd be hard-pressed to spot a difference between the two with a quick glance. In terms of aesthetics, the new Apple TV 4K doesn't appear to look much different from last year’s model. New Apple TV 4K vs Apple TV 4K (2021): design

If you aren't an Apple loyal and you simply want up-to-date 4K streaming functionality added to your 4K TV, you can get a Roku Streaming Stick 4K or Fire TV Stick 4K for around $50 – or even less, typically, if you buy over the Black Friday sales period. In the wider context of the video streaming market, Apple TV 4K is still very much a premium product compared to the competition. We wouldn't have expected that having seen the increased price of Apple's new iPhone 14 and new 2022 iPads this year, but hey, we aren't complaining. Yep, you read that right, the new Apple TV 4K is less expensive than its predecessor at launch. Last year’s Apple TV 4K, which launched in May 2021, cost £169 / $179 / AU$249 for the base 32GB model and £189 / $199 / $279 for the 64GB model. The new Apple TV 4K, releasing on 4th November, retails at £149 / $129 / AU$219 for the base 64GB model and £169 / $149 / AU$249 for the 128GB model.